Auto Repair Shop Marketing Via Research Technology

January 20, 2012 —

Auto Repair Shop Marketing Via Research Technology
It is now possible to market your auto repair shop services through smart marketing online. Smart marketing is a research technology-based process involving a program that does detailed analysis on your business clientele.

Your clients are analyzed and classified into types, basing on the frequency of their visits, the products they buy, how much money they spend for your services or products, and the area where they live. This information allows you to deduce what specific kind of market your business caters to, your precise locality and where to get prospective clients to expand your clientele.

If you intend to focus on online marketing, the knowledge gathered through your smart marketing program allows you to design tailored information to a specific type of clientele. This focused type of marketing allows you to reach your clients in a personal level. Smart marketing lets your clients resonate with you, hence, making it natural for them to come back.

While the program helps you keep your existing clients, smart marketing-based auto repair shop marketing allows you to easily connect with prospective clients. The program is basically a CRM program that collects and analyzes detailed information on your clients. The program then launches a campaign that targets people with backgrounds similar to that of your client types.

With smart marketing-based auto repair shop marketing, you know exactly who drives what and when the last oil change was done, or when the tires where last changed, or when the last tune-up was done. This knowledge allows you to accurately estimate when theyre going to need the next oil change, or tire change, or tune-up, so that you can send them a personalized email reminder that basically invites them to visit for the services that they need.

Smart marketing allows businesses to retain and expand clientele as effectively and efficiently as possible. Plus, smart marketing-based auto repair shop marketing gives you the opportunity to give back to your best customers. The program allows you to create special offers for specific clients, which you can send via direct mail. This further improves your response rate and client loyalty.

Visit www.customerlink.com for more details.

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Marketing Your Auto Shop Through Online Marketing

December 20, 2011 —

Marketing Your Auto Shop Through Online Marketing
Social networking beats traditional marketing, particularly traditional public relations and traditional word-of-mouth, in terms of cost, efficiency and returns. As Jennifer Schiff of smallbusinessonline.com and social media strategist Scott Bradley put it, online marketing through social networking or social media marketing has provided for marketing 2.0, PR 2.0 and word-of-mouth 2.0.

Online marketing or social networking is virtually cost-free, with a fat chance of high returns if done correctly. What you do spend on it, for your marketing to be done correctly, is time. A lot of companies, like auto shops, dont have the time and human resources to manage their online presence; instead, they outsource these services from online marketing companies.

While outsourcing will make your social media marketing cost some amount of money, outsourcing is a proven cost-efficient path to social media marketing. Online marketing companies use different methods, depending on your market focus. These methods include the use of search engines, directories, free advertising, article submission, blogging, and social media.

One of the most effective methods is the use of social media. Social media marketing involves online platforms such as Facebook, Twitter, Youtube and MySpace. In the unwritten norms of the current human interaction or the web 2.0 generation, ideally all businesses have to be listed on Facebook and similar sites to be accessible. An auto shop Facebook page for example, can provide detailed information about your auto shop business. And this information can be sent directly to people on Facebook with the same interests or are living within the auto shops proximity.

This auto shop Facebook page can also be used to send out updates and other special offers, providing a quick, easy and accessible way to disseminate information. Most businesses that are listed on Facebook are listed as groups of fan pages where a person can be a member of instantly.

Morever, social media marketing is an effective tool to cultivate clientowner relationships (PR 2.0), as well as to spread bad or good information about products or services (word-of-mouth 2.0). That auto shop Facebook page, if used and managed correctly, could very well be your ticket to fame and success.

Visit www.customerlink.com for more details.

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